From science to marketing, global seafood meets in Barcelona – From climate change to marketing strategies, the international seafood fair brings together 79 countries As May approaches, the attention of the global seafood world is focused on the Fira de Barcelona, where from 6 to 8 May the spotlight will be on the 31st edition of Seafood Expo Global/Seafood Processing Global. Record-breaking numbers, high expectations, and a packed agenda make this event the centre of gravity for the global discussion on the future of fishing, aquaculture, and seafood processing.
This year, the value of the event is amplified by an ambitious conference programme with over 20 panels and the participation of more than 80 international experts. Sustainability, decarbonisation, innovation and new market strategies will be the cornerstones of a series of meetings designed not only to inspire, but to offer concrete solutions to those who face the challenges of the sector every day. The objective is clear: to turn critical issues into opportunities for growth and renewal.
Among the most eagerly awaited moments is the conference on 7 May, when FAO’s updated methodology on the state of fish stocks will be unveiled. A crucial step in understanding how science and traditional knowledge can converge to ensure more sustainable management of marine resources. On the same day, the panel dedicated to the effects of climate change on marine ecosystems promises to ignite debate on topics such as ocean de-oxygenation and mitigation strategies in the fishing industry.
No less strategic is the reflection on digital marketing, increasingly decisive for the success of seafood products. On 6 May, influencer marketing will be discussed, with an inspiring case study: that of the Alaska Pollock Producers Association, which has managed to turn social media into a powerful ally for the promotion of wild cod. The following day the focus will shift to new consumers, increasingly attentive to the sustainability and ethics of their food choices, with targeted strategies to intercept the expectations of a young and aware public.
The final day, 8 May, will be dedicated to the retail trade with the “Seafood Mongers 101” session. A real masterclass for fish shop operators, including specific training, responsible sourcing and customer care techniques capable of building customer loyalty in an increasingly competitive and dynamic market.
With the participation of companies from over 79 countries and 63 national and regional pavilions, Seafood Expo Global thus confirms itself not only as the largest international showcase of the sector, but also as a laboratory of ideas and innovations for those who look to the future with determination. The numbers speak for themselves: 50,918 square metres of exhibition area already allocated and a global presence spanning Europe, Asia, the Americas and Africa.
Those working in the fishing industry cannot afford to miss this appointment. Barcelona will be the crossroads where tomorrow’s strategies will be decided, including high-level networking, crucial debates, and the concrete possibility of turning your business around.
From science to marketing, global seafood meets in Barcelona
